Amy Woodroffe

Amy Woodroffe is a brand strategist, creative director and writer with 12 years’ international experience in publishing, design and fashion. Amy is acting editor of Architecture Media’s Artichoke magazine and director of Værnis Studio, a creative agency she co-founded in Copenhagen in 2020. Through Værnis, Amy and her collaborators work across hemispheres to support interior design, architecture and furniture clients with branding, art direction, graphic design and writing.

Previously, Amy was Kinfolk’s brand director and facilitated the company’s expansion to new European headquarters; built and led the team that relaunched Kinfolk magazine; oversaw branding, partnerships and new business across Asia, the United States and Europe; and produced a series of New York Times best-selling books.